Profit Margin & Markup Calculator

Know your margins in seconds. Calculate gross profit margin, markup %, and the exact selling price you need — free, no signup.

Cost of Goods / Unit Cost ($)

Selling Price ($)

Compare to Industry (optional)

Margin vs. Markup: What's the Difference?

Margin is calculated as a percentage of the selling price. A 40% margin means 40 cents of every dollar sold is profit.

Margin = (Price − Cost) ÷ Price × 100

Markup is calculated as a percentage of cost. A 67% markup on a $25 item brings the price to $41.75.

Markup = (Price − Cost) ÷ Cost × 100

Enter your cost — what you pay for the product or service.

Choose a mode — calculate from price, from markup %, or find the price for a target margin.

Compare to benchmarks — see how your margin stacks up against your industry.